This SaaS is an online B2B solution, providing a VIP membership service designed to add value to existing high-end customer loyalty programs. The Internet leveled the playing field, putting more power in the hands of the consumer. Consumer expectations regarding price, value, and brands have all been elevated by increased information and access, and this ubiquitous access undermines one of luxury’s core tenets–exclusivity. The SaaS empowers brands by merging and consolidating all knowledge the brand has about its clients, creating a ubiquitous experience for the VIP, no matter whether they are online shopping, or visiting any of the physical flagship stores. The brands’ staff will have the latest information about their VIPs, in their hands, as soon as the VIP enters the store–without the VIP doing anything.
